design with marketing in mind
design with marketing in mind
Working under the guidance of Living Computer’s curator Aaron Alcorn, I designed two portions of the Totally 80s Rewind exhibit: the branding for the fictional arcade “the Bit Zone,” and a window display to fill an area that would be covered by the upcoming exhibit. Starting with research, I examined vintage photos from the 1980s to see how early computers were sold and what sorts of graphic styles were being used inside arcades. I presented concepts to the curator for approval and then moved into assisting with production. For “The Bit Zone,” this meant decorative lines along the walls, a quirky poster advertising the arcade, arcade tokens, plastic token cups, and iron-on t-shirt graphics. For the window display, I developed a 3D display of computers and gaming consoles - with the same stripe and era-appropriate typography as inside the arcade. Both displays ended up creating a deep sense of realism, and we’ve received many compliments from computer and arcade fans alike.
Year: 2018
Designed to mimic the low-budget arcade posters of the 1980s.
Designed to mimic classic arcade coins from the 1980s.
Moving perspective from the sidewalk while walking by the display.