design with marketing in mind
design with marketing in mind
In 2017, my friend and singer-songwriter Kelly Hoppenjans reached out for graphic design services for her upcoming EP release in Nashville. Working remotely from Seattle, I helped Kelly develop her brand, designed artwork for her album “Dreaming Is Easy,” and built a cohesive set of promotional products for her to use on tour. Including two t-shirts, one tote bag, two stickers, four buttons, and packaging for the button box, this merchandise captured Kelly’s bright personality and soulful melodies. Featured across iTunes, Spotify, BandCamp, and more, Kelly’s album received multiple accolades and the artwork spawned multiple new client requests. The logo designed for this project is still being used by Kelly today. Check out her website and make sure to listen to her latest single "Growing My Hair" - out now!
Services Provided: Brand Strategy, Creative Direction, Album Artwork, Illustration, Promo Product Design, Packaging Design
Year: 2017
Final Design
Concept Sketch
Buttons, Stickers, T-Shirts, & Tote Bags